Marv Friedewald has served Viterbo College since 1976 in the college's business department of which he was founder and chairman.

Friedewald has also been a loyal patron of the college's athletic department, acting as its Faculty Athletic Representative since 1976.

Marv's commitment to the college and its athletic department has been unwavering as is indicated by his missing just four men's home basketball games since 1976. He has been an avid fan of the other sports as well and served as an assistant coach for softball in 1988 and 1989.